Mike Singer
Global Creative Operations & Digital Content Director
I have decades of experience leading teams in overhauling end-to-end production workflows and creating engaging, immersive digital experiences to grow audiences and drive business growth. I've written for The Showbiz Show with David Spade, Bon Appetit, Nerdist, McSweeney's, Cooking Channel, and more.
Upshot:
● Created and produced James Beard Award-nominated series You’re Eating It Wrong which aired on Cooking Channel.
● Revamped top media brands like HBO, Food Network, and HGTV’s end-to-end production models by streamlining editorial calendars, approvals, and task management to maximize revenue and audience reach.
● Successfully executed hundreds of full-funnel marketing campaigns for shows like House of the Dragon, Euphoria, and The Last of Us.
● Created digital content for all platforms and products, including O&O websites, mobile, social media, newsletters, and blogs, quadrupling site traffic in two years and doubling video views for Warner Bros. Discovery's lifestyle brand.
● Built a global marketing asset database with hundreds of thousands of assets for a multibillion-dollar Fortune 500 media company.
● Onboarded hundreds of employees to new project management tools, eliminating asset backlogs and saving hundreds of thousands of dollars on contract work.
● Five-time music trivia champion